Workshops

In an era of belt tightening and budget slashing, how do leading organizations continue to train their executives, prepare for crises and outthink the competition? The answer is Peppercom’s “Workshops.” Our workshops are brief, but intensive, dives into leading internal and external best practices that will arm and motivate your employees to fight the good fight, regardless of your budget constraints. Our tried and true seminars include:

Comedy Experience: How many times have you sat through deadly presentations? Worse, how many times have you or a colleague given deadly presentations? Through stand-up comedy techniques, this workshop teaches storytelling, quick thinking and reacting on your feet, and properly reading and engaging an audience, all critical skills of effective business presentations. New York-based comedian Clayton Fletcher along with managing partner and co-founder of Peppercom Steve Cody, who, himself, is a part-time professional comedian, demonstrate the different forms of comedy, tape the sessions and provide individual critiques of each person’s own 5-minute stand-up comedy routine. The focus is not on what jokes do I tell, but what story would I like to share with my audience? Peppercom’s Stand-Up Comedy workshop also boosts employee morale and team building while uncovering talented presenters you didn’t even know existed in your company. And, most importantly, the Stand-Up Comedy workshop brings back the *F* word to the workplace. Yes, the *F* word. Every time a person is summoned to the “stage” to perform, he or she invariably says, “It’s my turn? Oh, FUN!”

Taking a Spreadable Approach to Social Media: As companies develop their strategy for digital marketing and social media, conversations are often focused on creating content that’s sticky or campaigns that will “go viral.” Our workshop looks at why these two mindsets can plague digital strategy from the outset and ultimately leave a brand’s social media initiatives set up to fail. Instead, we propose an alternative way to think about and create social media: developing “spreadable media.” We will share best practices, lessons learned and a tested strategy from case studies, research and our work in the field. The session will go through how to create content that speaks to audiences where they are at online, in the language that speaks to them, on the issues they care about, and in ways that map back to your brand’s authentic voice. In particular, we will walk you through our four-step strategy for developing a digital presence and lead your team in talking through how this process can be adapted for the culture and needs of your brand.

Buzz Building: How do you build buzz for your product, service or company? How do you become THE hot topic of conversation among influencers in your category? Most importantly, how do you plant the seeds that will bear fruit down the road (i.e. customers actually recommending your product, service or organization to their circle of influencers)? Our interactive, buzz building workshops accomplish those goals. We work with your marketers to first understand how buzz is created. We then share best practices from the very best brands. Finally, we work with your teams to brainstorm new and different ways to elevate your brand and make it THE talk of the virtual and offline worlds.