Partner Relations

Partner Relations

While strategic alliances crowd the marketplace, most only leverage these potentially powerful partnerships with little more than a press release. Moreover, many unallied companies could benefit from new partnerships; but their executives simply don't understand the steps required to develop an effective win-win relationship.

PartnerRelations marries partnership development and strategic PR. This innovative service enhances public relations activities between pre-existing alliances, in addition to establishing new relationships that lead to significant business development opportunities.

Partnership Audit

Our partnership audits are conducted with diagnostic proprietary tools that determine whether current alliances can be leveraged for greater marketing and/or business efforts. Once audit results are analyzed, strategies such as co-branded surveys and seminars are recommended to maximize the partnership. Simultaneously, our audits reveal ideal alliances, including detailed rationales for each pairing.

Partnership Development

After completing an audit, Peppercom conducts more research and performs due diligence on a potential organization to ensure it qualifies as an equal partner and an excellent match for our client. We then facilitate and oversee the partnership, beginning with initial contact and concluding with a signed contract.

Partnership Management and Maintenance

Effectively maintaining a partnership is as important as developing it. After the partnership is created, Peppercom manages and cultivates it. We then recommend additional business, marketing and public relations opportunities, making sure that both parties benefit equally.

Partnership Promotion

After the partnership is fully developed, Peppercom builds visibility and awareness for the alliance via a host of initiatives, such as press releases, co-bylined articles, events, co-speaking opportunities and more.

Corporations understand the intrinsic value in partnering with other like-minded organizations, yet finding the perfect partner with compatible business goals can be a daunting task. Whether it is maximizing the benefits of a pre-existing partnership or developing an entirely new business alliance, Partner Relationssm creates opportunities that have a positive impact on the bottom line.