Measurement
Measuring the value of public relations, brand perception and market voice is critical in today's business environment, and is an integral part of every Peppercom campaign. Using accountability tools and statistical methodologies, Peppercom manages each PR relationship and analyzes both coverage of, and its effectiveness on, brand perception. We measure beyond "media by the pound," taking into account such factors as tone, outlet importance, message clarity and how results drive sales. Peppercom tools for accountability and measurement include:
Business Outcomes is a first-of-its kind, proprietary metric that utilizes a flexible algorithmic scoring system to evaluate the effectiveness of a PR, marketing or sales initiative.
The Harte Chart, a proprietary tracking and measurement system developed exclusively for Peppercom by Dr. Richard Harte, removes the "gray" area from public relations by assigning responsibilities to both the client and agency and enabling the client to take a real time snapshot of the account.
One of Peppercom's distinctive "value adds" is the Client Report Card. Rather than filling out a generic industry evaluation form, Peppercom clients spend 45 minutes or more every 90 days providing feedback on Peppercom's performance in four key areas: strategy, creativity, responsiveness and execution.
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