A brief history about Peppercom's Global Partner Network (GPN)
The challenge that many communications firms face when expanding into new countries is the ability to provide a high level of service, quality and expertise across all regions. For companies seeking marketing and communications support outside of their borders - from Europe to Asia-Pacific to Latin America to the Middle East - the need for consistency is paramount.
Peppercom's Global Partner Network was developed with a single goal in mind: to partner with top independent agencies in key international markets that share a like-minded approach to client service, mirror Peppercom's style and culture and offer parallel areas of expertise. To provide clients with a level of service in every region that they have come to expect from Peppercom's three main offices in New York, San Francisco and London, senior representatives from Peppercom handpicked each firm after an exhaustive search that included in-depth questionnaires, interviews and reference checks.
The end result is a network of 25 affiliates spanning 40 countries that serve as Peppercom's global arm in markets where clients need on-the-ground support for a variety of communications services.
The GPN has served Peppercom well over the years, providing a foundation for developing, managing and executing large, global communications programs for clients including Rohm and Hass, GE, Avaya, Tyco, AT&T and Panasonic, as well as smaller projects limited to one or two markets.
Why does the GPN work for Peppercom and its clients?
Flexibility: That is the word used most often when describing the GPN, whether it's engaging with new partners or explaining to clients how the GPN is managed. Peppercom thrives on the flexibility of the service it can offer across multiple regions.
The model: Having worked on multiple global campaigns, Peppercom's GPN team has developed a model that mirrors large corporations' international public relations operations. There are key account managers - with broad experience - in each major region across the globe. The GPN communicates regularly through monthly conference calls, annual in-person summits and an extranet where documents, ideas and information about each firm are provided.
Best of breed: Peppercom has invested hundreds of hours in seeking out the best local agencies across key territories based on past performance and experience that mirrors Peppercom.
Global communications center: Peppercom serves as the global communications center for its clients. The firm's representatives connect with the individual client businesses in each country, helping them build campaigns for their respective markets. This is achieved by working with GPN partners on the ground in each territory. Peppercom briefs the local agencies on client messaging and corporate values to ensure that all initiatives maintain the same theme.
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