Brand Squared Licensing | Strategic Brand Licensing

HOW BRAND² SQUARED LICENSING IS REDEFINING "FULL SERVICE" IN THE BRAND LICENSING SPACE

BRAND² SQUARED Licensing Develops and executes brand positioning strategy, not just licensing strategy.

A combination of primary and secondary research yields insight on how to establish points of difference in new product categories, while reinforcing the DNA driving core brand growth
Holistic analysis of new categories – and activity from competitive brands – leads to vital recommendations on how to elevate the value of royalty rates and ongoing licensee support when the client’s brand is pitched

Dedicated design team within BRAND² SQUARED Licensing enriches brand and licensee efforts.

The team creates collateral and visual brand direction for diverse third-party manufacturers

Integrated marketing team – leveraging the deep resources of Peppercom Strategic Communications - ensures sell-through of licensed product

Licensed product enjoys PR, live event and digital strategies to ensure the launch into retail leads to consumer demand

"In To Win" collaborative partnership structures require all stakeholders to invest time and resources in the marketing of licensed product.

License agreements require brand owner, licensee, and agency to invest in a marketing budget to promote launch of licensed product

Measurement tools for agency and licensee performance to maximize ROI

Business Outcomes™ ROI model measures not just sales of licensed product, but effect on core brand growth
Quarterly Report Card system allows for confidential agency and licensee reviews through outside consultant

Note that these are value-added services – not additional revenue centers – that BRAND² SQUARED Licensing delivers without incremental cost requirements to its clients.