Peppercom Podcast Series
Have You Ever Stepped Into Your Audience’s Shoes?
In this podcast, Peppercom Director of Digital Strategy Sam Ford is joined by Emily Yellin, author of Your Call Is (Not That) Important to Us, to discuss why experiencing your company from your audience's perspective can help prevent crises, discover gaps, and provide new ways of problem-solving in your everyday work. Sam and Emily share the need and thinking behind Peppercom's new Audience Experience service offering, which aims to help clients uncover the disconnects that exist between the messages a company put outs and what their key audiences actually experience and to better understand how to connect and communicate with those audiences more effectively. Listen here to learn more.
Download Audio Podcast File - Part I (15:36)
Downlaod Audio Podcast File - Part II (16:17)
Managing Crisis in the Digital Age
In today’s era of real time media, a company has much more to consider if it has a crisis. A company should be prepared to talk to its audience immediately on social media and must be transparent to earn their trust. Monica Teague, senior manager of PR & brand experience at Whirlpool Corporation, shares her experience and thoughts to help other companies prepare for a potential crisis.
Download Audio Podcast File (9:47)
Mom's The Word
Mommy bloggers are a force online – this is nothing new, right? But their influence continues to grow so the About You crew decided to take a closer look in honor of Mother’s Day with a special edition of the PepperTown Hall podcast series. There are, in fact 3.9 million moms who blog, according to analysis firm eMarketer. Peppercom’s Maggie O’Neill and Melissa Vigue sat down with Michelle Fernandez of Mom Central, a one-stop web resource dedicated to providing busy Moms with smart household and parenting solutions. Click here to listen to the three M’s discuss the how, why and do’s and don’ts when it comes to engaging this powerful audience on behalf of your brand.
Download Audio Podcast File (16:12)
Measuring Your Digital Influence
With the rise of the digital age, brands and organizations have sought after the key for tying online communication to the bottom line. In this installment of the PepperTown Hall podcast series, Peppercom Co-Founder Ed Moed speaks with Radian6. Community Manager Cory Hartlan about the challenges, benefits and advancements in social media measurement..
Download Audio Podcast File (16:13)
Creating a Consistent Customer Experience
How many times have you read great things from a brand touting its superior product or service only to be disappointed with a horrific user experience? Emily Yellin has authored a book on the subject, entitled: Your Call Is (Not That) Important to Us. Emily recently joined Steve Cody for a conversation about the critically important role of customer service in image and reputation.
Download Audio Podcast File (22:24)
15th Anniversary Part II - Going Mobile (and Global)
Monica Teague of Whirlpool, Tom Topinka of Genworth, and Amber Harris of Discovery Communications work for completely different businesses and are faced with completely different communications challenges. But, as you'll hear in the second part of our 15th Anniversary podcast, all three agree the future will be dominated by mobile and global communications.
Download Audio Podcast File (8:57)
15th Anniversary Part I - What’s It All Mean?
It was the best of times. It was the worst of times. Dickens may have written those lines more than 150 years ago, but the same could be said about the public relations industry. So, what’s a senior corporate counselor or agency executive to do? That’s the question Steve Cody and Ed Moed posed to three top corporate communications executives: Monica Teague, Senior Manager, PR, Brand Business Teams, Whirlpool; Tom Topinka, Public Relations Leader, Genworth; Amber Harris, Manager of Digital Communications for Discovery Communications.
Download Audio Podcast File (20:44)
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