LISTEN TO YOUR AUDIENCES. CREATE MESSAGES THEY WILL WANT TO PUT IN MOTION.
Digital communication isn’t just another distribution channel for companies to broadcast their messages. It’s not about jumping on every shiny new object that comes along. It is an opportunity to truly listen, to gain a deeper understanding of audiences’ lives and to build more meaningful relationships with them.
That’s why listening is at the heart of all our work. Not just about what people are saying about a client or its products and services. Not just about issues the company cares about. But also what the audience cares about. And we listen where those audiences are having conversations—rather than solely on our client’s official platforms. Otherwise, we miss the conversations that really matter and the opportunity to engage on issues when and where audiences might want to hear from us. We also find the unexpected when we listen. Novel approaches. New audiences. Emerging interests among existing audiences. And issues that can be resolved long before they become a crisis.
By focusing on truly understanding audiences, we help clients create content we know people will care about—content that speaks to their needs, that they’ll be more likely to engage with, and that they’ll even pass along. We share that content in the formats audiences will find most useful—whether on a website, within a social network site or through a mobile device. And we make absolutely sure that the online platforms we build contribute to, or even facilitate, the community that already exists.
From the outset, we have believed that “digital” isn’t an isolated channel. It has transformed every aspect of what we do as an agency. And our PepperDigital team is the driver of that change, educating every employee at the agency to make digital communication a seamless part of the way they think.
Here’s a snapshot of what our team does: