Peppercomm Re-Brands to Reflect Its Fully Integrated Set of Marketing and Communications Solutions
Initiative reflects growth of digital, creative and social media capabilities
Peppercomm today announced a significant re-brand that includes a new website, logo, tagline and the addition of another 'M' to the firm's name. The re-brand and additional letter reflect the agency's dramatic expansion and transformation over the past few years.
Over the years, the firm has expanded its core capabilities in response to client needs, the ever-evolving communications landscape, and its own desire to lead with cutting-edge communications. The agency's new tagline: "Listen. Engage. Repeat" echoes this philosophy and differs in one fundamental way from those of most competitors, who dive immediately into conversations. Peppercomm prides itself on listening first, last and always.
"Peppercomm today is a dramatically different entity," said Steve Cody, Peppercomm co-founder and managing partner. "We began as a traditional public relations firm but, by growing organically, acquiring an interactive design firm and anticipating market needs, we've become a fully integrated, strategic communications and marketing agency. In fact, we've added the extra 'M' to underscore our marketing and design capabilities."
Ed Moed, Peppercomm co-founder and managing partner, added: "We pride ourselves on listening to our clients' needs as well as the wants and needs of their various constituent audiences. That focus on listening before engaging or creating inspired our new tagline: Listen. Engage. Repeat. If brands aren't constantly listening to their audiences they'll make the classic mistake of creating top down, inside out campaigns that completely miss the mark."
The re-brand, naming, tagline, logo and website were all created by H2O, Peppercomm's in-house creative division.
Peppercomm, Inc., an independently owned firm headquartered in New York with offices in San Francisco and London, prides itself on listening first, last and always. In addition to being a full service public relations firm, the agency includes H2O Associates, a digital and interactive firm, whose services complement a larger marketing and communications solution set that already includes: PepperDigital, PepperCommotions, GreenPepper, Brand Squared (a licensing division), Audience Experience and Comedy Experience. Peppercomm is currently ranked number 30 on a national industry list by PRWeek and was a finalist for the 2012 PR Week Midsize Agency of the Year.