Zoom Airlines Exceeds Sales Expectations on Day One of U.S. Operations

Zoom Airlines Ltd., the UK sister company of Canada's premiere low-cost, full-service, transatlantic airline, was well-known in both Canada and the UK but had no U.S. presence. The airline came to Peppercom because it needed to announce daily flights from New York's JFK Airport to London Gatwick and, more important, to sell seats without the benefit of advertising.

Peppercom created an aggressive public relations campaign and messaging that would resonate with U.S. consumers and, ultimately, result in sales. On launch day, the news reached an estimated audience of 212,155,000 and seats on the New York flight were booked solid.