Unisys Becomes a Thought Leader in Global Commerce

Unisys wanted help promoting a new service, Unisys Global Visible Commerce, which provides customers with an array of supply chain-transparency solutions. Peppercom was charged with positioning Unisys as a thought leader that could bridge the public and private sectors to provide solutions for global supply-chain security.

Peppercom realized the importance of creating a need for a solution, and so created a panel of respected, credible experts. These included the former president of Interpol and members of the U.S. Department of Homeland Security, who could speak about the dangerous implications of an unsecured global supply chain. We then reached out to the Journal of Commerce, the primary publication for logistics and supply-chain executives, to survey its readership about specific fears of an unsecured global supply chain. Prior to the launch, we created news by hosting a press conference with industry journalists from around the world. During the conference, we leveraged the Journal of Commerce survey to launch a panel discussion about solutions to the global supply chain's lack of security.

The press conference hosted 43 journalists and dignitaries and resulted in coverage in the New York Times, Investor's Business Daily, Information Week, Eweek, RFID Journal and National Public Radio.