TPI Becomes the Source for the Sourcing Industry

TPI, a leading global sourcing advisory firm, wanted to be considered the leading voice in the sourcing industry. Peppercom came on board to raise awareness among key constituents: industry influencers, customers, prospects and the media.

Peppercom developed a strategic thought leadership and media relations campaign, as well as a digital public relations program, for TPI. Leveraging press releases, targeted pitches, briefings and breaking news opportunities, Peppercom forged relationships with top-tier and trade media outlets, positioning TPI executives as experts in the industry. Peppercom also capitalized on TPI's knowledge database by publicizing whitepapers, point-of-view papers and research papers. By facilitating the launch of TPI's blog, Consider the Source, and later a podcast called SourcingTalk, Peppercom helped the company successfully tap into the growing audience and influence of social media.

TPI's exposure in top national and industry media outlets has increased significantly, with coverage in the New York Times, Wall Street Journal, Associated Press, The Economist, CIO, and InformationWeek. Consider the Source has received over 8,000 hits since its inception in November 2006 and, based on this success, TPI has been invited to provide blogs for The Deal's Corporate Dealmaker, SourcingMag.com's blogs and Catenate's Metagrobolize blog. SourcingTalk has featured notable guests such as an International Herald Tribune/New York Times reporter and the editor-in-chief of HRO Today. Peppercom's strategic approach has increased TPI's visibility and credibility, enabling the company to become a trusted name and go-to source within the sourcing industry.