Panasonic Shines On 103-inch Plasma Television Tour

In early 2006, Panasonic introduced the world's largest plasma television at the Consumer Electronics Show (CES) in Las Vegas and turned to Peppercommotions to raise consumer awareness of the company's entire plasma line of products and showcase the picture quality benefits of plasma TVs versus LCD TVs (the competing flat-panel television technology).

Peppercommotions created a series of high-definition, home theatre events in six large cities across the country, leveraging the wow factor of the mammoth, 103-inch television to attract consumer and media interest in and attendance at the events. Peppercom kicked off with an event at Grand Central Terminal in New York City on the day we announced product availability. Additionally, the program reached six high-traffic consumer areas prior to the holiday shopping season to encourage purchases during the most critical sales period of the year for Panasonic.

Peppercommotions was responsible for executing the full tour, including venue identification, logistics coordination, consumer promotions and strategic publicity. The two key metrics for success were consumer traffic and media interviews or coverage in each key market. Peppercommotions exceeding expectations by directly interacting with nearly 25 million consumers and achieving 250 million media impressions. National and regional coverage included BET Hot Wyred, Fox & Friends, The CBS Early Show, CNBC, CNN, New York Times, Chicago Tribune, St. Paul Pioneer-Press, Minneapolis Star-Tribune and key local TV affiliates in Philadelphia, Chicago, Los Angeles, New York and Minneapolis.