Ad Council taps Peppercom

PRSA managed a competitive Request for Qualifications (RFQ) process and
recommended qualified firms based on the unique needs of the campaign,
which is designed to help ease the transition and readjustment
challenges facing Iraq and Afghanistan veterans in their return home.
The Ad Council selected New York-based Peppercom to serve in the role of
lead agency.

Peppercom will be responsible for providing creative strategy and
tactical implementation. These efforts, which follow an already
successful public relations launch managed internally by the Ad Council,
will broaden awareness of the Ad Council campaign, as well as engagement
among media, veterans, their family and friends, and the public.

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