Ed Moed

As co-founder and managing partner of Peppercom, Ed's responsibilities include overall agency oversight and leadership, strategic planning and account direction, product development and new business. His guidance and insight contributed to Peppercom being named PRWeek's Agency of the Year and the Holmes Report's Innovative Agency of the Year in 2006. Ed's personal honors include being listed in B2B Magazine's "Who's Who" for 2006 and being named a finalist in Ernst & Young's prestigious "Entrepreneur of the Year" award. Ed's creation of innovative service offerings and ongoing strategic counsel to Peppercom's clients has played a significant role in fostering Peppercom's rise as one of the leading international communications consultancies today. Peppercom was also named #233 on Inc. Magazine's distinguished "fastest growing companies" list.

Known for his expertise in developing value-added business, crisis, marketing and digital partnerships, he often consults and develops impactful partnership programs for consumer clients, including GE, Atari, Marsh, Tyco and General Motors, which exponentially raises their visibility and reputation, as well as produce new business and marketing opportunities.

Ed led the development efforts of Peppercom's proprietary measurement tool, Business Outcomes, which allows clients to measure any type of public relations or marketing program in a cost-effective, simple and completely valid way. Ed takes a leadership role in developing tailored measurement programs for Peppercom clients to ensure true accountability and a focus on achieving ROI. His blog, Measuring Up, (www.MeasuringUpBlog.com) is a well-read and respected forum for comment and discussions about how cultures, organizations and companies stand in terms of the ways they promote themselves, show accountability, deal with crisis, track progress, and measure up in today's ever changing world.

Ed has been featured and has provided expert commentary on a host of measurement, public relations and partnership subjects for such media as: CNNfn, FOX News, Marketing News, BrandWeek, Entrepreneur Magazine, Internet Week, PR Week, Reputation Management, and PR News.

Prior to creating Peppercom with Mr. Cody, Ed was a partner at Brouillard Communications, an integrated communications agency within the J. Walter Thompson Company. In this position, he was responsible for co-directing the public relations division, and, specifically, all technology, financial services, corporate and business-to-business accounts within the group. Before Ed joined Brouillard, he worked with Mr. Cody at Earle Palmer Brown, serving as vice president and leader of the professional services/corporate group within the public relations division. His clients included Deloitte & Touche, Western Union and Coldwell Banker Real Estate.

At Lobsenz-Stevens, a mid-sized public relations agency, Ed handled the marketing efforts for several key clients. He began his career with R.C. Auletta & Company. Ed has a Bachelor of Arts degree from Drew University, where he serves on the President's Planning Commission. Ed serves on the Board of "One Day's Pay", is a transatlantic member of the British American Business Inc. and a member of the Council of PR Firms' Strategic Planning Committee and member of the Public Relations Society of America.